SEO News

Marketing Company Successful Search Performance

RSS
  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Successful marketing executives recognize that meeting overall business objectives requires focusing on the...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. Quite often, event marketing is handled by employees who aren't directly...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Marin helpfully pointed out in their blog post outlining these insights, “The ‘creep’ as it’s used in this blog post is in relation to “spreading” or “growing” – not the “creep” you may encounter at your company holiday party.

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Simple answer: company growth and increased profits. I’ll be testing out Interest Category Marketing on the display network. If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your...