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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Obviously this type of marketing is niche-specific, so these examples are just meant to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. How to Build Your First Content Marketing Strategy

    Which company will provide hosting? Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able to communicate and engage at the level needed to represent your company.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Shoot out an email internally at your company and encourage your coworkers to share it with their networks and social profiles too. When it comes to content marketing, one of your primary objectives should be to get your asset in front of as many...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Let's assume that you're a marketer tasked with the SEO efforts of your company. Your company sells video supplies and one of your target keywords is the term "video splitters. If in war three quarters of the factors are wrapped in fog, in...