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  1. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    In a separate announcement, Covario highlighted the future of its SaaS-based platform, Rio SEO. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.