On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? A newspaper company wants to add an archive with 200k pages. We show results with warnings for about 0.04% of all...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people...
The ongoing sharing of valuable, relevant content that caters to the specific interests and intents of users on each platform you have a presence on, can have significant impact on the visibility and prominence of your brand.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn.
For search and content marketers it isn't just the platform but also the data behind it that makes it really exciting. Increasingly, individuals are Liking brand and company pages. One way to do this is to pull data from key relevant pages across...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? While initially confusing, everyone has settled into the new Timeline Facebook brand pages rolled out early in the year.
The 200 million mark may soon become, 300 million, 400 million and so on – and probably quicker than we all think due to factors such as a changing economy, a vast remote workforce, the rise in entrepreneurship, and the opportunities for...
The recently launched and funded marketing and social engagement platform lets brands better analyze and use the earned media they are generating on Instagram. Instagram’s platform is prime to incentivize user-generated content.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. Despite its hidden location, you'll discover a lot of opportunity to expand and...
The multiplicity of platforms means adapting or prefacing content for each social media platform. Many of us remember the early tricks: fonts the same color as the background, hidden text, and keyword-stuffed pages.
It’s a more robust platform for companies and LinkedIn believes the increased among searching that is going on within the LinkedIn platform, for companies and individuals, that this is an expectation of our members - that companies have a brand...
From a technological perspective – it is a platform of integrated tools and features. These include pages, keywords, keyword groups, backlinks and social signals. Understand which keywords are trending on Twitter and promote mapping pages.
The all-in-one solutions usually offer the best all-around experience by combining existing technologies and eliminating a number of the cross-platform challenges. Earned media can't be created by marketing teams yet is largely the result of...
Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook's platform changes to reach customers in a more personalized way," Karnstedt said.
It's our goal to provide an environment where brands have the proper tools and platform to cultivate meaningful relationships with our members. LinkedIn is moving one step further into business-to-business and business-to-consumer marketing with a...
You should have a content plan for: every platform your business has a presence on, every persona you market to and also your off page content marketing plan for reach. Play to each platform’s strengths.
Vivastream is a platform you can use on your PC, tablet or mobile device, the links in this article point to the related Web pages. If you're attending (or if you want to – yes, there's still time to register now and save money), one must-have...
