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  1. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. When you’re creating content correctly, you are creating content that is original, high-quality content that speaks...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. The good news is, everything in content marketing...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. Send the note from a higher-ranking, credible employee at your company. For example, a simple search for "Friends of friends who work at The New...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.

  6. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. This is oftentimes used when breaking news hits or a celebrity tweets something significant. A modified tweet happens when someone takes another person or...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    However, it ended up being a “trusted” third party that was assisting a company with its marketing efforts. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site Explorer, the company tackled its unnatural link...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Google Search Monitor and enterprise SEO tools can provide your company's information as well as competitors for more impactful analysis. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural...

  9. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The good news is that partially recovering from Panda should become more straightforward, as Google reportedly moves to add Panda to the real-time algorithm, rolling it out continually for up to a third of each month, instead of on a more...