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  1. 7 Content Marketing Tips to Recover From Google Penguin

    One victim of Penguin approached my company. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your core subject, but also related to "big" niches like self-improvement, parenting, news, personal...

  2. How to Plan Effectively for Content Marketing in 2014

    To produce your content plan you will need to first define what topics you want to own (what is your company great at). News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    However, it ended up being a “trusted” third party that was assisting a company with its marketing efforts. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site Explorer, the company tackled its unnatural link...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). Boggs referred to the “Brand 7 Pack” as a company's homepage and six sitelinks...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The poor quality pages in question were redirected to another, less important site owned by the same company, and the traffic very quickly returned…and grew, well beyond the 20,000 that on paper were guaranteed losses as a result of redirecting...