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  1. Green is the colour of choice for BNP Paribas in France

    Vigeo, a French company that assesses companies on their environmental, social and governance practices, and Forum Ethibel, a Dutch consultancy, choose companies for the index. On Twitter, BNPP started the ‘Fil des experts' thread, searchable via...

  2. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. The good news is, everything in content marketing...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. A weekly curated newsletter of articles and news pertaining to finance.