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  1. Reputation Management and Social Monitoring Made Easy

    Rather than devote a large chunk of change to outsourcing to brand monitoring companies, you employ the methods mentioned above and cut to the chase and begin a extensive online marketing push that helps build your company brand and protect it...

  2. Social Media Madness - The Final Four

    Key wins: Probably the most talked about company in the bracket the last month. Business Use: You need to know what is written about your company and make appropriate, non-hyperbolic edits. Coach: CEO Jimmy Wales founded the company (along with...

  3. Social Media Madness -- The Sweet 16, Part 2

    Coach: CEO Jimmy Wales founded the company (along with Larry Sanger) in January 2001, and is based in San Francisco. For each company, I'll list their strengths (key wins) and weaknesses (key losses), and point out how your company or brand can...

  4. SEO Link Building Fundamentals

    This is interesting because if a Web page links to more than one car company (in this case Ford and GM, and GM's sub-brand Chevrolet), it's likely that it's an article meant to be a bit more of a roundup of sorts.

  5. Print Journalists Optimistic...Or Not

    For example, when asked how they acquire information about a company, the journalists who were surveyed cited company Web sites (89%), Google (73.8%), e-mailed press releases (72.7%), conversation or personalized e-mail from a PR person (70.9...