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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? It doesn't matter what team, country, or company you represent. Social spending, for example, on World Cup-related campaigns rose to the...

  2. Reputation Management and Social Monitoring Made Easy

    Rather than devote a large chunk of change to outsourcing to brand monitoring companies, you employ the methods mentioned above and cut to the chase and begin a extensive online marketing push that helps build your company brand and protect it...

  3. Social Media Madness - The Final Four

    Key wins: Probably the most talked about company in the bracket the last month. Business Use: You need to know what is written about your company and make appropriate, non-hyperbolic edits. Coach: CEO Jimmy Wales founded the company (along with...

  4. Social Media Madness -- The Sweet 16, Part 2

    Coach: CEO Jimmy Wales founded the company (along with Larry Sanger) in January 2001, and is based in San Francisco. For each company, I'll list their strengths (key wins) and weaknesses (key losses), and point out how your company or brand can...