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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEM Tools to Target China Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson.

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    In the search world, this is done in more subtle ways through buying competitors keywords or taking advantage of a competitor’s PR crisis to run SEM campaigns in your favor. As a brand marketer targeting China, it's easy to get local PR firms that...

  3. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    The double agreement aims at providing clients with the possibility to "automatically create and manage real-time SEM programs against dynamic inventory, merchandising and promotional changes," Kenshoo said in a statement.

  4. More New Products and Services from SES New York 2010

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Allen Horwitz of Submit Express discussed his company's appearance at SES New York, 2010. He said Submit Express has exhibited at SES since the beginning of...