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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market...

  4. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  5. Don't Let Your Web Site Design Become a Nightmare

    Marketing firms and graphic designers usually create pretty images, sites that look nice -- maybe even beautiful. Now, to be fair, not all marketing firms are clueless about web design, though the general love of Flash-based websites seems to...

  6. Buzz Monitoring = Brand Development

    Some firms have proprietary technology. Every day, people are talking online about your company and products. Set up an alert service for any mentions of your company's name, products, trademarks, and even your competitors.