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Marketing Company Firm Campaign Case Studies

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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Set an age range that makes sense for your company and that particular campaign. Target one company or geographic area per campaign. It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users...

  2. Connecting with Customers through Search Market Research

    Both Belanger and Klimstra argue that a campaign's greatest failures can provide the most intriguing - and possibly profitable - data. Marketers rely on conversion metrics to determine a campaign's effectiveness.

  3. Outsourcing Search Engine Marketing

    The combination of expanding campaigns and the desire to carefully track campaign details is causing many companies to look to third-party firms to manage their search engine marketing. Their studies also show that 80 percent of companies that...

  4. The Search Engine Update, Nov. 18, 2002, Number 137

    Campaign Case Studies: Looking for one person to talk for 15 minutes about a search engine marketing campaign that they undertook. At Overture, for only about US $0.88 per click, the company could run a campaign of ads targeted to "heating pads...

  5. The Search Engine Update, June 17, 2002, Number 127

    A search engine PR campaign involves trying to improve your listings in a search engine's editorial results through optimization of page content. During the second Case Studies session, speaker Adam Rollings from BHP Steel Australia indicated how...