Now, that’s not to say you can’t publish it only on your blog and still have a successful campaign because it definitely happens. But rarely do you read anything about the other “behind the scenes” elements that go into pulling off a successful...
Set an age range that makes sense for your company and that particular campaign. Target one company or geographic area per campaign. It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users...
BBH launched a cool campaign for Lynx/Axe in London. Woman Loses Case vs. Last week her case against Google for the search suggestion [bev stayart levitra] was dismissed in U.S. Don't wait until you wake up one day and find that a slanderous site...
Charlie Rose To Host First Live Online Presidential DebatesYahoo along with the Huffington Post and Slate will host two presidential debates during the 2008 campaign. Eric Enge is looking for case studies to feature in his "By The Numbers" column.
One angry customer can make a big impact on your paid search campaign in a short amount of time. This new initiative is designed to offer webmasters expert articles, tips and tricks, and case studies to help them make better use of keyword research.
Inc.and Rick Brown, President of NetTrack presented their B2B case studies and demonstrated ways to more effectively utilize PPC advertising, landing page SEO, web analytics and paid inclusion on vertical aggregator sites to increase the...
More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign Harrison Magun, VP and Managing Director of Avenue A | Razorfish Search; Ani Kortikar, Founder and CEO of...
More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign Harrison Magun, VP and Managing Director of Avenue A | Razorfish Search; Ani Kortikar, Founder and CEO of...
The second report, the iProspect Outsourced SEO Metrics & ROI Study, looked at search marketers who outsourced their natural search engine optimization to an SEM firm, and also participated in a paid search advertising campaign.
Both Belanger and Klimstra argue that a campaign's greatest failures can provide the most intriguing - and possibly profitable - data. Marketers rely on conversion metrics to determine a campaign's effectiveness.
I'm looking for speakers for the Campaign Case Studies panel at the upcoming Search Engine Strategies conference in Stockholm, on October 27-28. I'm also looking for a case study focusing on a global search marketing campaign that encompassed...
I'm looking for speakers for the Campaign Case Studies panel at the upcoming Search Engine Strategies conference in Stockholm, on October 27-28. I'm also looking for a case study focusing on a global search marketing campaign that encompassed...
I'm looking for two case study speakers for the Campaign Case Studies panel at the upcoming Search Engine Strategies conference in Toronto, on May 11-12. But it will be the client that will do the presentation, and other than mentioning your firm...
The combination of expanding campaigns and the desire to carefully track campaign details is causing many companies to look to third-party firms to manage their search engine marketing. Their studies also show that 80 percent of companies that...
The combination of expanding campaigns and the desire to carefully track campaign details is causing many companies to look to third-party firms to manage their search engine marketing. Their studies also show that 80 percent of companies that...
Campaign Case Studies: Looking for one person to talk for 15 minutes about a search engine marketing campaign that they undertook. At Overture, for only about US $0.88 per click, the company could run a campaign of ads targeted to "heating pads...
A search engine PR campaign involves trying to improve your listings in a search engine's editorial results through optimization of page content. During the second Case Studies session, speaker Adam Rollings from BHP Steel Australia indicated how...
Studying Pay-for-Position Campaign Results ClickZ, Dec.http://clickz.com/cgi-bin/gt/article.html? Two short case studies on pay for placement results. Inktomi also cuts a deal with video search company Virage, while AltaVista upgrades the search...
