If your company is updating your site, read this with your development team. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization...
Google+ doesn't let apps spray 'frictionless' updates all over the stream, so app activity will only appear when it's relevant (like when you're actually looking for it)," the company said in its announcement of the new feature.
Facebook declared itself a 'mobile' company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications.
Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes in search engine marketing. His company takes SEO and link building very seriously. So you’ve got to collaborate with people within the...
Now, I can’t say that any of the above has proven any attributable ROI to date (we just uploaded the video to YouTube in late October), but I have taken some additional steps to try and provide some additional peace of mind to those who may be...
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company's report shows that surveyed participants see online video advertising and TV advertising as...
It’s not surprising that although this company has over 1,000 followers, they had neither a single reply nor retweet. This company is promoting their own work; they want conference users to watch the event on their own website.
However, the company reports that mobile ad spending has seen slow adoption rates because of the steep mobile marketing learning curve. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media...
If not, make sure your company logo is somewhere on the infographic (ideal spot is at the end). Most bloggers and pubs aren't keen on pimping what they might see as an ad for your company. And there are some great articles and case studies written...
The company reports that its data comes from 260 billion impressions for 338 companies. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall. Marketing statistics for mobile search saw positive progress for...
In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC and other consumer privacy groups, it is critically important for the FTC to look closely at this proposal and to determine whether the company...
I have come to love data and its role in guiding a company’s search marketing program, but data mining can also suck away valuable time. Instead of depending on my client contact to be able to take my recommendations and get them done, I can now...
More time and thought should be going into how all copy aligns with the overall keyword strategy as well as how it links back to specific pages on the company’s website. Aligning the client’s strategic goals at the beginning of each project to...
Look for a firm that took the time to do some research on your domain name and company. The search engine marketing (SEM) space is hot and growing hotter every day. The massive migration of advertising budgets from traditional channels to online...
If you can take what you see from SEMrush, what you glean from your discussions with the individual/company, and piece that together with what you hear from their references, you’ll have a much better sense as to whether you’ve found the right...
To me, in the end, a company is successful based on the strength of its management team. Link intelligence firm Majestic SEO and Rio SEO, a search and social media marketing technology brand from Covario, announced a new partnership at SES San...
All three announced their plans to leave the company yesterday. The revelations are yet more bad news for the firm, as it attempts to improve advertising revenues and grow its share price after a disappointing flotation on the stock market in May.
While the article page itself won't link to my company website, it will link to the page that does. If you've read the internal link structure articles above you'll know that this strengthens the page linking to my company website, making that link...
WordPress (for example) has a variety of plugins designed to add semantic markup to company websites. If you happened to be responsible for the search marketing efforts at Warner Bros’, you should understand that “The Dark Knight Rises,” is no...
Set an age range that makes sense for your company and that particular campaign. Target one company or geographic area per campaign. To confirm their suspicion that Facebook ads are being clicked by fake profiles and therefore prove this means...
