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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. According to founder of Righteous Marketing...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Grand Prix: The Absolut Company - AbsolutDrinks.com SEO They weren't playing craps or blackjack — well, they may have...

  4. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. When you’re creating content correctly, you are creating content that is original, high-quality content that speaks...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. From more humble beginnings of White Hat SEOs...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. As a technology company entirely focused on creating tools that maximize local opportunities online, we...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time...

  9. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...