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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Top SEO Company or Top Spam Company? But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com. We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. The company is also looking at reducing the amount of...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This also will show you the key things they find important, which helps you in your messaging of why someone should go with your company over a competitor. For simplicity sake, let's assume you only have one type of person you're targeting, but in...

  7. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The power to collaborate with other business...