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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The increasing regulatory scrutiny that the company is under. How the company plans to respond. It also mentions some of the problems that the company has encountered and also cites and links to a study the company has undertaken to counteract the...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Once this solution has been defined, the company becomes married to it and further propagates it by merely pushing it out. The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? It doesn't matter what team, country, or company you represent. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Make a plan and create an overview of your goals and what your content marketing will...

  6. 10 Shocking Facts About Content Marketing Today

    However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand and message. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. Marketers could use the module to compare different products or services...