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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Step 7: Practice Distributed, Search-Informed Communications, and PR Step 2: Plan Your Content Investments and Practice Content Marketing The idea is to do content marketing, not content creation. Having a content metrics and inbound marketing...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. One of the fastest growing trends currently in digital marketing is real-time bidding.

  3. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. As agencies move to specialize in content marketing and companies...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. Kye Mou, product marketing senior manager at Marin added, “Generally, we've...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Ted Prodromou: Personally, I see SEO evolving into...

  6. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able...

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It might be a radical shift in marketing and communications, but the strategy is available to any size organization. We're in the dawn of brand journalism, a time when visual storytelling is paramount for social media success and overall content...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. For some crazy reason, marketers, and others tasked with the...

  9. Marketing Automation & Search – 3 Strategies for Mutual Success

    The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the...