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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the...

  2. How to Avoid PR Disaster With a Social Media Policy

    It also increases the consistency of communications about your brand. A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Just as Twitter re-introduced brevity into written communications, Vine is proving to do the same for video. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Today Boardroom Communications is rated on of the top PR agencies in Florida. One mentor was very special to Christina Zila, Director of Communications at Textbroker. Many women are helping to shape the marketing world by sharing their insights and...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Communications The formulas above are samples and not laws of marketing physics. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!