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  1. How to Optimize Your Content Strategy With Social Listening

    So let's dive deeper into that specific channel. Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. With several successful social networks, accompanied by the continuously...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts. Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one?

  3. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Argentina Web users are more likely to view online...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. The marketing technology company also found the number of video shares has grown 30 times in the last...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...