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  1. How to Optimize Your Content Strategy With Social Listening

    So let's dive deeper into that specific channel. When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Companies engaging in social media often leverage tools such as...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. Tools like this can be used for short-term justifications for budget, says Adams.

  3. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Make sure to also set up your sitemap and Webmaster...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Here is a good post that lists and reviews competitive analysis and keyword research...