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Marketing Channel Performance

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The consumer barometer tool from Google can be one tool to help you understand how consumers interact with the mobile channel to make purchase decisions. As my dad taught me, "Proper planning prevents poor performance.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. There are many ways to identify good content marketing opportunities.

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In short, each marketing channel must be evaluated based on its ability to drive performance. Advertisers can now see which mobile ad drove more performance to desktop conversions. Ad performance can even be broken down in terms of types of mobile...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital...

  8. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. Marketers could use the module to compare different products or services in terms of content marketing performance, too.

  9. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts.

  10. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...