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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts.

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  3. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to your audience about the keywords that you're targeting, build links by marketing that content to the...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths Use this data for paid search to see how PPC is contributing to...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO has always been the most predominant channel in online marketing and it always will be. SEO marketing finally matured in 2013. Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When choices have to be made to minimize channel activity, or scale up the investment in any channel, it is important to identify the channels that yield the greatest results. Since encrypting search, Google has replaced “not provided” organic...

  9. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). We have copious amounts of data at our fingertips, so the only reason content marketing as a...

  10. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. What changes you need to make in 2014 depends largely on where your company stands now...

  11. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. Google's solution provided a low cost entry point to creating actionable strategies from...