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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts.

  2. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This post will help you understand the nuances of...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    You have to track EVERYTHING, put tracking codes on every piece of information you send out, so that you can differentiate every campaign across every different channel you use. How do you integrate your content directly with your social marketing...