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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  3. Cross-Device Measurement: Believe the Hype

    Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to...

  5. SEO Is No One-Trick Pony

    More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing conversion rates as much as you are title tags. This past week, I was joined by Josh McCoy of Vizion...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. There are many ways to identify good content marketing opportunities.

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  9. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some...

  10. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    And, the research showed paid search was the channel most heavily invested in. Organic traffic was also mentioned as an effective channel, with 41 percent saying so. You might remember another study back in June 2013 from Custora that showed the...