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  1. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...

  2. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). Building successful content marketing campaigns requires optimized planning and a 360 degree approach to search, social...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In order for your content to “go viral” you need to have one-to-one relationships with your super influencers, and at the same time target your standard influencers a bit more broadly. These are the users with many connections and authority on the...

  4. Small Business Social Media: 3 Tips to Get Started

    I took the photo with my phone, and jazzed it up and put some text over it with Pixlr Express, and voila, it went viral. It didn’t go viral on Pinterest until five months later. How the network is used generally lends to how quickly content goes...

  5. Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach

    YouTube promoted videos and other ad units can seriously seed viral flares that would not have been ignited absent a paid assist. Until that changes, marketers will be able to map important keywords from their search campaigns to conversations.