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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Social media advertising is what traditional search...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim) It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. This will allow you to quickly identify the problem children (i...