Those ads led to an interview for aimClear with Ad Age magazine. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s.
Golf Digest uses Microsoft Tag in their magazine to accompany tips with interactive video. Seek Expertise to Ensure Successful Campaigns A few hours of expert consulting can bring your team up to speed, help optimize campaigns for success, and...
Both shows, which reach approximately 100,000 viewers and listeners per week, have been featured in Wired magazine and have won a number of podcast awards. She added, "I'm familiar with the very tech-savvy SES community, and they are always ready...
Google Books Posts Spy Magazine - PCWorld Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.
Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...
Susan Collins, the Republican ranking member on the Homeland Security and Governmental Affairs Committee, told Wired magazine that there was a need for "kill switch" legislation that "would provide a mechanism for the government to work with the...
Yahoo Sports Adds an Online Magazine - The New York Times How Consumer Latency Affects Your Search Campaigns by Jason Tabeling Contextual targeting just got easier for your display campaigns - Inside AdWords
Tron: Legacy Tie-ins Launch iAds for iPad, Yahoo Search & Virgin's Project Magazine by Jonathan Allen Here's how SEMs can greatly improve the success of their search marketing campaigns. A step-by-step guide for advertisers on how to set up...
If you find blog lists, resource lists, magazine lists, association lists, etc.in your top 10 results, record them immediately. Design campaigns around most abundant link opportunity types. Join us for SES San Francisco August 16-20, 2010 during...
This practical advice from search and online marketing practitioners can be found in articles from the most recent issue of SES Magazine; these articles and more have been published at ClickZ. Articles from the December issue of SES Magazine are up...
Editor's note: This article first appeared in the June Issue of SES Magazine. Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Helen Overland is director of search engine...
Editor's note: This article first appeared in the June Issue of SES Magazine. It's easy to begin measuring the impact your search marketing efforts are having on the performance of your social media marketing campaigns -- and vice versa.
Edmiston, Managing Director of AdMedia Partners; Murray Gaylord, Vice President of Marketing and Customer Insights at NYTimes.com; Erik Matlick, CEO of Madison Logic; and Gill Torren, Associate Publisher of SC Magazine at Haymarket Media.
In 2008, eZanga was recognized by Inc.magazine's Inc.as the fastest-growing company in its home state of Delaware.eZanga Escalator Pitch, SES NY 2008 The company's platform gives advertisers an advanced suite of tools to manage, optimize and report...
Jennifer has been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.
But there were a couple of other places where I found underreported stories from SES Chicago 2008: SES Magazine, the Expo Hall, the free mini clinics, and the search training workshops. And “borrow” his or her copy of SES Magazine.
Google Book Search Adds Magazines Posted by Nathania Johnson Dec 9, 2008 In the wake of news that Google has struck a deal with publishers for its book search, and that they've acquired millions of digital newspaper archives, comes news that...
This article was originally published in SES Magazine for the Search Engine Strategies Toronto Conference & Expo 2008. He started in the industry by managing the online campaigns for his own successful e-tail operation, which quickly led to...
Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct mail and other marketing programs. Respondents are expecting to increase their search spend this year, due to factors like...
And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don't worry. Optimizing Search Marketing Campaigns Slide on down to SES New York, and catch Carol Kruse.
