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  1. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s.

  2. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...

  3. 6 Search marketing experts on ClickZ

    This practical advice from search and online marketing practitioners can be found in articles from the most recent issue of SES Magazine; these articles and more have been published at ClickZ. Articles from the December issue of SES Magazine are up...

  4. News Blogs Are Becoming the New Online Newspapers

    Edmiston, Managing Director of AdMedia Partners; Murray Gaylord, Vice President of Marketing and Customer Insights at NYTimes.com; Erik Matlick, CEO of Madison Logic; and Gill Torren, Associate Publisher of SC Magazine at Haymarket Media.

  5. SES New York is a Search Expo as well as an SEM Conference

    In 2008, eZanga was recognized by Inc.magazine's Inc.as the fastest-growing company in its home state of Delaware.eZanga Escalator Pitch, SES NY 2008 The company's platform gives advertisers an advanced suite of tools to manage, optimize and report...

  6. SEO Training Workshop on Blogs at SES London 2009

    Jennifer has been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.

  7. SearchDay | Is it Too Late for Holiday Search Traffic?

    Google Book Search Adds Magazines Posted by Nathania Johnson Dec 9, 2008 In the wake of news that Google has struck a deal with publishers for its book search, and that they've acquired millions of digital newspaper archives, comes news that...

  8. SERP Position: It Ain't Horseshoes

    This article was originally published in SES Magazine for the Search Engine Strategies Toronto Conference & Expo 2008. He started in the industry by managing the online campaigns for his own successful e-tail operation, which quickly led to...

  9. Search Spend Seems Healthy Despite Slowing Economy

    Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct mail and other marketing programs. Respondents are expecting to increase their search spend this year, due to factors like...

  10. Ad agencies should slide on down to SES New York

    And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don't worry. Optimizing Search Marketing Campaigns Slide on down to SES New York, and catch Carol Kruse.