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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...