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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global...

  2. adCenter Offers $1000 in Free Clicks for SEMPO Members

    Campaigns created through the promotion will be placed on Live Search and the MSN portal. SEMPO members, both agency and corporate search marketers, represent some of the most knowledgeable and innovative search marketing leaders in the industry...

  3. Making the Most of Your Local Search Marketing Dollars

    The best campaigns are comprehensive programs allocated across a variety of media properties. It was a rollercoaster ride that put a unique lens on the search industry and where it's headed. Clients often ask where they should spend their marketing...

  4. Search Spend Seems Healthy Despite Slowing Economy

    Respondents are expecting to increase their search spend this year, due to factors like advertiser demand; rising costs of keywords and pay-per-click campaigns; an increase in the number of small-to-midsized businesses using search engine...

  5. Making the Most of a Search Marketing Conference

    I will moderate a panel on creating compelling ads for pay-per-click campaigns on Monday, and then a contextual advertising panel on Tuesday. Having participated in search conferences since 2003, I can say that I have learned a lot about this...

  6. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. SEMPO Running Agency Salary SurveyHaving...