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  1. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. The infancy of this industry and its impact might be analogous to...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said PPC managers across the board use the AdWords Grader, including agencies. The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  4. Why Search Agencies Should Tune Into the Display Buzz

    Search agencies need to tune in to the display advertising opportunity. Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the...

  5. State of Search: Strong SEM Industry Growth Projected in 2011

    Nearly 27 percent of agencies felt the Search Alliance merger produced a positive effect. Outsourcing continues to become more popular for SEO agencies, as the number of SEO agencies performing services in-house decreased from 51 percent to 44...