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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Here is a checklist for hotel marketers looking to...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  3. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and...

  4. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Balancing content and demand generation campaigns is a key focus for many businesses in 2015. In order to close the loop on your content and demand...

  5. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. You can either combine local with your current shopping...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from...