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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Also, if you have any proprietary data from any paid search campaigns, layer that in as well. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.

  3. Why You Should Use the New Google Remarketing Code

    Separating remarketing campaigns for users coming from specific search engines If you create a list that contains utm_source=cpc and also contains utm_content field to equal either branded or non-branded you could then create separate lists and...