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Adobe Partners with OptiMine in Improved SearchCenter+

OptiMine predictive keyword analytics uses SearchCenter+ keyword performance data from paid search campaigns in its algorithm to more accurately predict keyword performance. Adobe Systems Incorporated has announced a partnership with OptiMine...

by Miranda Miller • Published September 20, 2011
Adobe Systems Incorporated • Customer Experience Management • Omniture • Digital Marketing • Adobe Acrobat • Executive Vice President • Cfo • Fiscal Year 2011 • Marketers • Enterprise
Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC

Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to...

by Jonathan Allen • Published March 3, 2011
Sitecatalyst • Brightedge • Total Revenue • Seth Besmertnik • Conductor • Roi • Ppc • Organic Search • Optify • Closed Loop