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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine...