Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. Utilizing project management software to assign clear task...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY increase and a 23 percent increase in click...
In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.
Marin Software VP of Marketing Matt Lawson tells Search Engine Watch that Marin Next was developed through the collective experience and best practices they’ve learned in working with over 800 clients.
Here are three findings from Marin Software's research that every search marketer should know about the combined Search Alliance market. Marin Software set out to study the impact of the transition to help advertisers make informed decisions about...
If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced. Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition.
Marin Software The right tool to improve your profit depends on how mature your paid search campaigns are. Campaign management to improve existing campaigns. The right tool to improve your profit depends on how mature your paid search campaigns are.
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Although managing and optimizing large-scale advertising programs on Facebook can be a time consuming task, Marin Software now addresses these...
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software You can always find such functionality from third party software. Let your clients know what steps you've taken to protect their campaigns, and always have a backup manager to handle emergencies.
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Content search response rates will be very different, and you should avoid the temptation to simply migrate...
According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...
