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  1. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Here are three findings from Marin Software's research that every search marketer should know about the combined Search Alliance market. Marin Software set out to study the impact of the transition to help advertisers make informed decisions about...

  3. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  4. Maximum PPC

    The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Content search response rates will be very different, and you should avoid the temptation to simply migrate...

  5. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...