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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Marketers could use the module to compare different products or services in terms of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Here is a list of other common events mobile app marketers are...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    This framework can provide clarity to what components are important to analyze and measure to truly understand their impact on the overall performance of your campaigns. You can run both PDFs through the same distribution channels and promotion...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you trying to set marketing budgets and need to understand what is...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    And search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click than search campaigns managed alone. In addition, the integration of ad campaign management for the two channels yielded 68 percent higher...

  8. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  9. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And you can’t have successful SEO campaigns without the right staff. BrightEdge’s page-centric approach to tracking and reporting...