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  1. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. Build on your strengths – look for markets in which you already have a high presence and build on that position...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. How to Use this Segment: This segment is especially useful when applied...

  6. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Instead of uselessly beating your head against a wall of competitors time and time again, take advantage of the regional information...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. Optimizing Campaigns: Once a decision is made on where to invest, there are opportunities to optimize the campaigns...