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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    However, surprise is rarely strategically planned into marketing campaigns. Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. Scientific studies on gratitude suggest that employee...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). However, if you tell people that you're compiling quotes and case studies and would...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Having daily and weekly insight into all the SEO metrics included in an SEO...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses. Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers.