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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  2. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. The best campaigns are comprehensive programs allocated across a variety of media properties. Clients often ask where they should spend their...

  3. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions.

  4. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...