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  1. State of Search: Strong SEM Industry Growth Projected in 2011

    More opportunity for B2B social media campaigns as less participation over social media channels was highlighted. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    This wide-reaching study of paid search campaigns included data from more than 800 advertisers including Macy's, University of Phoenix, Kayak, Salesforce.com, Hawaiian Airlines, and other well-known brands and agencies, which in total spend over...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    In particular, the search alliance creates a competitive alternative in search engine advertising for small to medium sized businesses who previously struggled to manage campaigns across multiple engines, or could not attain significant reach via...

  4. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Key takeaways from Facebook marketing campaigns for Einstein Bagels, Cox Cable, Pizza Hut, and Dolce Salon make your content visible and shareable; and then track your content. Search Alliance, AdSense there will be almost no time lag between a...

  5. Search Marketers' Wish Lists

    Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions. WeI'll be sharing part 2 of these search marketing wish lists tomorrow.