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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  2. One PPC Landing Page, Infinite Faces

    I'm choosing not to cover it in more depth in this column because it's somewhat "outside" the core topic of creating great PPC advertising campaigns. The search term passed was: We Love Profitable PPC Readers!

  3. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. The travel vertical is already one of the most...

  4. Happy Thanksgiving, from All of Us at Search Engine Watch

    We've got one-hour presentations with Q&A available on demand on topics from Holiday PPC campaigns to search trends, to Profitable PPC fundamentals. It's been updated with articles covering the basics of search engine optimization, search...