The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO...
Enhanced campaigns get Google+ annotations and an upgrade center. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries. The number or users in the chart below highlights the potential audience reach you're missing when not...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Another niche social player worth exploring is question-and-answer site Quora.
The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. In the last 12-18 months, several factors have come together to form what could be...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Big brand marketing was so much easier when individual TV shows could consistently deliver...
Starting with those who use AdWords import function in Bing Ads, as Bing Ads has mostly reached parity with AdWords, importing campaigns into Bing Ads can be a matter of minutes, not days. The unfortunate thing is that in reality search campaigns...
Check ad schedule and pull content promotion or campaigns for X amount of time. Contrary to what the small and robust community of social media marketing professionals believe, the masses, which includes a large majority of brands and businesses...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a...
Flexible bid strategies: This new feature was cooked up as a response to the enhanced campaigns backlash. You can learn more about enhanced campaigns in these posts: Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Bing Ads is teaming up with digital marketing company Mi9 to make it happen.
It’s important to note that with non-branded terms, you should expect the conversion rate to be lower, but analyze and determine if you are getting a larger percentage of new customers from these different campaigns.
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
How many times have you felt frustration and seen the detrimental affect to your search campaigns as a result of a poor CMS? To make the most of the content marketing opportunity and Google’s shift in focus to quality, it's important to optimize...
That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. Publishing authoritative guides isn't a new link-based content marketing tactic by any means.
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
