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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  2. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  3. Green is the colour of choice for BNP Paribas in France

    With many distributors reducing their marketing budgets, the bank has helped to create marketing campaigns and brochures and get them approved by the French regulator. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the...

  4. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. What keywords or campaigns need to be paused to stop spending on...

  5. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Here is a checklist for hotel marketers looking to...

  6. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according...

  7. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Where does your brand live on the "Local Marketing Adoption Curve"? Enter the local marketing adoption curve.