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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you can line up additional outreach/attention...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    However, surprise is rarely strategically planned into marketing campaigns. Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. Customers engaged with personalized, emotional...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...