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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For example, we were working on a specific campaign that had been struggling for a couple of weeks and we couldn’t put our finger on the problem. Again, the performance trends weren’t indicative of changes made within a PPC campaign, but this was a...

  2. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Likely one of your ultimate goals of a social media campaign is to drive...