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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools.

  2. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    Santa spends all year getting ready for the next holiday – luckily the mobile industry has a number of tools and technology available to develop an effective, performance-focused campaign with a much shorter timeline.

  4. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    These seven low cost or free tools will help you find fresh ideas for testing and make it easier to get those ideas into market more quickly. It has a multiplicative effect on your paid search campaign as you can bid more aggressively and shut out...