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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  2. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    Santa spends all year getting ready for the next holiday – luckily the mobile industry has a number of tools and technology available to develop an effective, performance-focused campaign with a much shorter timeline.

  4. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...