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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Here's a closer look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought...

  5. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Nearly every craft uses tools to get the job done. When it comes to free tools, Google is king. One-third of the tools on the list are from Google!

  6. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. If you've invested in both a great SEO campaign and a...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of innovation. That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people wanted to see built...