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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and...