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  1. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and...

  4. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Nearly every craft uses tools to get the job done. When it comes to free tools, Google is king. One-third of the tools on the list are from Google!