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  1. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Successful content marketing is driven by real-time data at quantum scale. Of the respondents, the majority (74 percent) had two or more years...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. You should be SEO conscious while you do this, but the whole point is to design an SEO strategy that will be successful even without the blessing...