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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...