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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field.

  3. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. Context Connect lets marketers evaluate search, social and display...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) When it was applied to email marketing, it revolutionized the way people were targeted. Once marketers began segmenting based on interests, personas, industries, etc.and...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Seasonality can really make or break your campaign performance. More search traffic means all of your competitors want a piece of that pie, too. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about...

  8. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.