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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The campaign diversification process is filled with bumps, potholes, and even landmines. But through this process you will grow as a campaign manager as you expand your knowledge and experience. You can diversify your campaign by utilizing new ad...

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. What Campaign Events Should You be Measuring? A well executed advertising campaign can be...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    However, because this is the easiest component to test, most companies tend to confuse the performance of the promotion campaign with the overall performance of the content. For example, if you created a PDF on the topic of running a social media...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Campaign Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you trying to set marketing budgets and need to understand...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field.

  8. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. Context Connect lets marketers evaluate search, social and display...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) When it was applied to email marketing, it revolutionized the way people were targeted. Once marketers began segmenting based on interests, personas, industries, etc.and...

  10. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...