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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of innovation. Solving problems for free is the core of what Rand...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those visitors who have been to your website through both a paid and organic search visit.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...