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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...

  2. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  3. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...

  4. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...