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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Use Google Analytics to gauge bounce rate, pages...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the...

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Easy Steps to Set Up Showroomer Targeted Search Campaigns Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. Support real-time hour updates via paid search...