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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Cost per Conversion (CPA) This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion...

  2. Convincing the Executive Team to Invest in SEO

    One way would be to hire an experienced in-house search optimizer with at least three years experience and a proven track record. Analytics Software – There are many options, but be sure to choose an analytics application with the ability to...

  3. Is There Room for Another Free Analytics Tool?

    The combination of Yahoo's new IndexTools product and Google's Web Optimizer product is mighty potent. On the upside at Google, their Web Optimizer product came out of beta last week. And with conversion data, GA can only track 4 goals, whereas...