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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

  2. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    In search engine marketing we often speak of “levers” that we push or pull in order optimize campaign performance. However, we should take landing page optimization a few steps further and optimize the full conversion funnel through completion.