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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the...

  2. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a...

  3. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to...

  4. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands. Hence, for each piece on content on the editorial plan assign a destination URL – this is...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence optimization. SEO data and SEO software should be considered a cost of doing business or...