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  1. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. In this case, the market is identifying itself – you launch a new product or campaign and someone in that...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Consistency is very important for the success of your SEO campaign.

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the...

  5. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a...

  6. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to...

  7. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  8. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...