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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Consistency is very important for the success of your SEO campaign.

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some...

  4. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the...

  6. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a...

  7. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...