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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Understanding the strengths and limitations of each type will...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And you can’t have successful SEO campaigns without the right staff. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. But taking a piecemeal approach can cause a fragmented view...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...